April Showers Bring May Flowers, But Diamonds Are Forever


Diamonds are the birthstone of April, but they have been called many things. Some say, “They are a girl’s best friend.” Others say, “They are the King of Birthstones.” Interestingly, the highly treasured gemstones have been cherished since ancient times and – despite the nominal inconsistencies – they have proven to be a timeless delight. So why are diamonds so intriguing to us? And what is with all the clichés?

True appreciation for diamonds begins with understanding their unique physical properties, which attribute to their intense dispersion of light and incredible hardness. These essential attributes make them a favorite among Italian jewelers, as well as women across the world.

Originally, the stunning gemstone received its name from the Greek term, adámas, which essentially means “unbreakable” – a fitting name indeed. According to the American Gem Society, diamonds are thought by some to provide the wearer with better relationships and an increase in inner strength. Although these intangible elements are intriguing, it is the gemstone’s uncanny shine that men and women alike have grown to admire. In fact, the diamond’s brilliant sparkle has become a symbol associated with the luxurious style and show-stealing glamour of celebrities, royals and fashionistas.

This week, we have selected three diamond pendants that would make any stylish lady – born in April or not – an extremely happy woman!

white gold Italian pendant with diamonds by ZYDO
Here is a stunning 18kt white gold pendant with a clever take on a traditional design. It showcases 1.18cts of round and emerald cut diamonds, expertly set so as to create the look of a much larger stone. The pendant was handcrafted in Italy by ZYDO’s Italian jewelers ensuring world-class attention to detail and luxurious comfort.

Right now the pendant is even eligible for a 25% discount with code MOM16 at checkout!

white gold pendant with round and fancy cut diamonds by ZYDO Italian jewelry
This handmade, 18kt white gold pendant showcases 0.50cts of sparkling round diamonds along with one oval, one pear shape and one emerald cut diamond, each approximately 0.75cts. The combination of round diamonds with a trio of breathtaking diamonds dangling below creates a charming and elegant look. Featuring a delicate design, this pendant is also available in yellow and rose gold.

This pendant is currently available for 30% off in ZYDO’s Outlet. That means you can order the charming pendant online for a price of $10,325 instead of $14,750.

white gold pendant with round and princess cut diamonds by ZYDO Italian Jewelry
Looking for a modern twist on classic elegance? You might enjoy this drop shaped 18kt white gold pendant, which showcases 1.11cts of sparkling round diamonds, accentuated by a dangling princess cut diamond, weighing 0.68cts. It was also handcrafted in Italy by ZYDO’s Italian jewelers.

Right now the pendant is available at 30% off in ZYDO’s Outlet. That means the beautiful treasure has been reduced to $6,300 from its original price of $9,000.

April is the perfect time to shop for diamond jewelry due to its role as birthstone of the month in addition to the new season and the Mother’s Day Sale, which ZYDO is currently running. Right now you can save 25% on all regular priced Italian jewelry with code MOM16 at checkout.

We don’t think there could be a better time of year to shop for jewelry. The weather is perfect, new fashion trends have arrived and we wish April would last all year. Unfortunately the season will pass, so we must enjoy it while it is here and hold on to anything we can. After all, April Showers bring May Flowers, but diamonds are forever!


Thanks for reading!

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P.S. Read our diamond jewelry shopping tips to find the perfect gift this year.


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