It’s All About the Emerald


May is the month of the emerald. A vivid green gemstone that has captured the imagination of fine jewelry lovers from the Queen of Egypt to Queen Bey, emeralds are now captivating the jewelry market as well. With increasing demand for the lush green gemstone and unique
boundary-pushing designs, emeralds are making a modern day comeback you don’t want to miss.

Emeralds from the past

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Emeralds, whose name comes from the word smaragdus, meaning green in Greek, were mined in Egypt as early as 330 B.C. Cleopatra was famously known to have a passion for emeralds, frequently using them in her royal adornments. In those times, the stone was believed to endow a person who placed it under their tongue with the ability to see the future as well as protection from evil spirits and spells. Additionally, its green color reflected new spring growth, making it the perfect choice of a birthstone for the month of May.

Green is the new black

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Captivation with emeralds continues to modern times, making it the gemstone of choice worn by many celebrities on red carpets and models on every runway in the world. At the 2015 Grammy Awards Beyoncé was spotted rocking 80 carat emerald and diamond earrings on the red carpet. Queen Bey is just the greatest and latest star to adorn herself with emeralds, a trend that was sparked anew by Angelina Jolie when she wore dramatic emerald drop earrings to the 2009 Academy Awards. Since then, a string of celebs, including Taylor Swift, Emma Stone, and Miranda Kerr, have embraced the emerald craze.

This renewed fascination with emeralds is increasing demand for the gem and resulting in an overload of new designs in the fine jewelry market. Consumers are finally starting to embrace colored fine jewelry and using it to express their individuality and personal style. They have also become more educated about the rarity of such stones, leading them to want to own these enchanting stones for themselves.

Today’s Designs

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Although many of today’s emeralds continue to appear in classic settings with diamonds, some designers are pushing boundaries, offering modern designs not typically associated with emeralds in order to attract edgier customers. The gem is also commonly used for twentieth and thirty-fifth wedding anniversaries, so if you have one coming up start dropping hints with the hubby from now!


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