Post-recession spending trends highlight that consumers are increasingly interested in products that maintain or appreciate in value. The latest holiday season reinforced this trend, with jewelry emerging as a standout among all categories of 2013 holiday sales.
Sara Quinlan, senior vice president at MasterCard Advisors, remarked that: “This year, if [consumers] couldn’t buy a new home or a new car, the thing that they bought immediately was some jewelry.”
Quinlan went on to explain an important aspect that characterizes jewelry purchases: ”It’s an investment, I think is the way to think about it. People are looking for something that doesn’t wear out. I think that’s the new spending post-recession.”