The ZYDO story


The ZYDO story is one that traces through three generations of fathers and sons whose creativity, passion, and dedication for the craft of fine jewelry-making knows no bounds.

Established in 1972, ZYDO was born in the city of Valenza, Italy. A small city in the region of Piedmont, Valenza boasts the highest number of artisan gold and jewelry businesses in all of Italy, as well as a high-quality artisan tradition and significant advancement in the way of technical, stylistic, and material innovation.

Turning point

White gold ring with diamonds
White gold ring with diamonds

When first starting out, ZYDO solely catered to the Italian market. However, all that changed after their first Baselworld convention in the early 1980’s, where international buyers started taking interest. Since then, ZYDO has grown to become an internationally renowned jewelry brand loved and worn by Hollywood celebrities, first ladies, and royal families worldwide.

After getting to know the brand and the family behind it, it is evident that what truly drives their success is the care and concern they put into every single piece they craft. ZYDO’s jewelry is designed to ensure the woman who wears it feels absolutely beautiful and has a timeless jewel she can use and reuse throughout the generations.

Impeccable design has to start somewhere

Rose gold pendant with diamonds
Rose gold pendant with diamonds

The design process for every collection begins with being inspired. Inspired by life, inspired by the Italian lifestyle, and inspired by the arts. All this without losing sight of what the clientele desires, recent market changes, and fashion trends. What sets ZYDO apart is their ability to create one-of-a-kind jewelry that is wearable and classic. Each piece is still made in Valenza, Italy and must have diamonds incorporated so that it is inherently valuable. This is what makes their jewelry uniquely theirs and timeless.

Quality above all

Gold earrings with diamonds pave set
Gold earrings with diamonds pave set

Each and every diamond is sourced directly from De Beers sight-holders, cutting out the middlemen, and ensuring the stone’s value. In addition to the strict selection process used when sourcing gemstones, every single diamond sorter is a gemologist. This is the key to ensuring only the highest quality gems are worked with. To this day, manufacturing is still done in-house and every single piece is quality checked before being shipped out. The proud tradition of Italian craftsmanship is the spirit that keeps ZYDO’s operation alive and well.

ZYDO today

Rose gold hoop earrings with diamonds, rubies, and sapphires
Rose gold hoop earrings with diamonds, rubies, and sapphires

Today the company’s headquarters are located in the avant-garde WJC (World Join Center) in Milan, a luxurious space that hosts all managerial activities as well as a state-of-the-art display area to showcase the collections. In the US, the collection is distributed through the IJA showroom located on the corner of the prestigious 5th Avenue in New York City.

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