The prestigious and world-renown ZYDO Italy was created over forty years ago in Valenza, Italy by Mr. David Zybert thanks to his life long flair and expertise in the diamond and jewelry business. Zybert appreciated the beauty of fine jewelry and felt inspired by the personal connection we can all have with beautiful stones beyond mere aesthetic admiration.
He recognized a deeper meaning behind the wonders of personal style and self-expression. Inspired by the idea of timeless fashion, Zybert set out to explore the history and culture of each piece of jewelry before crafting his own.
Earrings appealed to Zybert as a medium on which he could design precious works of art that transcend trends and become timeless treasures of luxury. His inspiration was derived from the story of the earring itself.
Earrings are amongst very few style choices that require permanent physical change. In fact, ear piercing happens to be the oldest known form of body modification and has been preserved as a culturally significant symbol throughout time.
The cultural records of earrings represent a very vast and diverse association with the jewels. Anthropologically speaking, earrings first arrived on the scene in ancient Persepolis and were the preferred look for Persian soldiers. We have been provided with a glimpse of their fashion choices through carvings still displayed on the walls amongst the ancient castle’s remains.
These soldiers may have worn the jewels to be fashionable, but it was also a common means to ensure they always carried a type of payment on their person for whatever adventures or peril might await.
Sailors developed an early appreciation for earrings as a symbolic adornment. An ear piercing represented a great accomplishment and the right to wear one could only be earned by sailing across the world. This belief is carried on today by many seafaring cultures and signified a coming of age for the wearer.
While sailors had to travel the world before they could wear an earring, some cultures chose to pierce the ears of children as a display of beauty and power at an early age. In Egypt, the young Pharaohs were adorned with fine gems and precious metals ranging from turquoise to gold.
Based on the perforated earlobes that are found on the great Pharaoh, Tutankhamen’s tomb, historians believe that earrings may have only been worn by children of the time.
During the English Renaissance, earrings became fashionable amongst the royal court and were seen as a display of sophistication and wealth. Both stylish women and courageous men indulged in the beauty and craftsmanship of lavish gold designs and elegant pearls.
Even William Shakespeare had been known to don an earring from time to time whilst writing plays that would forever influence the history of literature and theatre altogether.
The cultural value of earrings covers an endless range of character and accomplishments. We believe that the choice to express oneself is priceless; however, we believe that having the freedom to choose to express oneself is even more important.
Did you know that Ainu men had been forbidden to wear earrings in Meiji Japan in the 19th century? Zybert set out to create a brand that broke the bounds of such conformity and encouraged fine jewelry to be designed and crafted from elegance, innovation, exclusivity and style.
ZYDO Italy’s decision to embody and embrace Zybert’s original direction and vision has helped to establish its position as a leader in the world of authentic Italian jewelry. The distinguishable avant-garde concepts of ZYDO’s earrings embrace the spirit of self-expression and represent a selection of styles as diverse as the cultural groups that began to embrace them once earrings regained their place amongst popular culture sometime around the fifties. But let’s save that discussion for next week…